Senior Social Media Specialist

Job Description:

1. Develop and lead the overall social media strategy across Instagram, Facebook, TikTok, LinkedIn, and YouTube, aligned with business and marketing goals.
2. Define platform-specific goals, target audiences, and content pillars tailored to real estate audiences (buyers, investors, renters).
3. Track social media trends, platform algorithm changes, and competitor activity to keep the strategy current.
4. Build and manage the social media content calendar across all platforms.
5. Brief and guide content creators, copywriters, and designers to keep content aligned with strategy and brand voice.
6. Review and approve content before publishing to ensure quality and consistency.
7. Oversee community management ,responding to comments, messages, and reviews in a timely, on-brand manner.
8. Build engagement strategies to grow followers and interaction rates.
9. Prepare regular performance reports with clear, actionable recommendations for leadership.
10. Collaborate closely with the SEO, content, and sales teams to keep messaging unified across channels.

Qualification:

1. Bachelor's degree in Marketing, Communications, or a related field.
2. 2+ years of experience in social media management, real estate or property experience is a plus.
3. Proven track record of growing social media presence and driving measurable engagement and leads.
4. Hands-on experience with paid social platforms (Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager).
5. Proficiency with social media scheduling-management tools and analytics tools.